IIPM’s Management Programmes

Tuesday, September 19, 2006

Pedal to the metal!

Going down-hill isn’t really such a bad thing…

To tweak a phrase oft repeated and attributed to Sir Winston Churchill, most cyclists have nothing to offer except blood, toil, gears and sweat. Adventurous and guaranteed to get your drenaline pumping, mountain biking is the real deal on two wheels for those who love to tread the path less travelled. Mountain biking has evolved into the religion of choice for adrenaline junkies of the world, which explains why thousands will make the pilgrimage to the highlands of Fort Williams to pay obeisance to the UCI Mountain Bike World Cup Finals, to be held between September 9 and 11 amidst the scenic environs of the Aonach Mor in Scotland. With little else but a trusty sidekick and a hardy helmet as accompaniment, it is the arduous ardour and the uncertainty that inspires countless people to embark on an odyssey that traverses terrain while turning all known laws of gravity on its head as they make their own trail through woods and vale.


For complete IIPM Research & Publication Article, please click here...

Editor: Arindam Chaudhuri; Source: B&E and IIPM Publication


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