In 1987, he became the first person to cross the atlantic ocean in a hot air balloon. It is the streak of adventure that shows itself in the fun way that Virgin operates and that sets it apart. Virgin Airways changed the way people travelled, with the introduction of in-flight massages and other fun elements like provocative slogans. Rarely seen in a business suit attire, at one time he was known for his oversize pullovers, which he later discarded. Branson was knighted in 1999, and presently lives with his second wife, Joan Templeman, and two kids. In 2004, he embarked on yet another outlandish project, called Virgin Galactic, which is a space tourism company and intends to take travellers to space by 2007 on tickets priced at $200,000. If ever you needed a knight to save your souls, Branson would be a great choice, and a virgin one for that.